This post examines how globalisation is affecting food culture by creating new trends and customer interests.
In a hectic society, many industries are experiencing changes to business activities and consumer interests. Nowadays, current lifestyles and internet innovations have changed the way in which consumers have access to food, putting focus on promptness and convenience. In global food production, technology has performed a substantial role in boosting the efficiency and accessibility of food service vendors. The most influential customer trend, led by digital innovation, is the demand for food distribution and takeout options. This enables consumers to order their favourite restaurant meals from the comfort of their own homes. Likewise, for food companies, this demand for convenience has allowed for the downsizing of facilities, leading to new website culinary operations such as ghost kitchens. This delivery-only model reduces overhead expenses and concentrates on kitchen area operations only. This way businesses can invest further in top quality ingredients and tools rather than in house dining expenditures. Tim Parker would recognise the benefits of kitchen only business models. Similarly, Diego Berdakin would understand that the food industry is seeing many new trends.
Globalisation is a major influence that has been changing the pursuits of many industries and markets. When it pertains to food culture, globalisation has been an influential power in the cross-cultural exchange and combination of cuisines and food choices all over the world. Drivers of food globalisation can be predominately related to social media crazes and international travel. The increase in accessibility of travel and international immigration have permitted more individuals to be exposed to diverse menus and offerings. Similarly, global dishes are regularly acquiring popularity on social media platforms with easy tutorials and food reviewers who have been promoting their treasured local dishes. These trends have the ability to reach global audiences generating a growing pursuit for overseas recipes. This has direct impacts on domestic food servicers as it encourages the global trade of food products and enhances the popularity of specialised ethnic restaurants.
Among the accessibility of food shipments and quick paced ways of living, the food industry is observing a rise in attraction towards home cooking. Once a standard component of everyday activities, the availability of takeaways and ready-made meals led to a significant decrease in cooking activities. Nevertheless, with the impact of food trends on social media and DIY culture, the appeal for cooking proficiency is back on the rise. With the revival of home cooking influencing global food consumption trends. As people want to reconnect with classic home-cooked food, consumers are taking more of an interest in health and transparency in their meals. Having control over ingredients and dietary requirements is leading consumers to value cooking more. Thomas Griesel would know that home-cooking is coming to be trendier. The food sector can gain from this fad as the demand for food based media and the buying of kitchen tools are also growing fast.